I'm 66 years old, and I never even heard of or about the Rocket until a couple of months ago. If Triumph would put 1/2 the effort into advertising that Harley does here in the US, I believe the Rocket would be a decent seller here. Allot if not most of the guys that ride Harley's want better performance. To make a Harley perform anything close to a Rocket speed wise costs really stupid money. After the HD engine is upgraded, the rest of the power train needs upgrading to handle the added power. Upgrading a Harley can = the cost of a new Rocket, give or take a few $$.