Triumph achieved record sales figures in 2024 and has had five years of continuous growth.
As for their bkes being outdated, many models feature state of the art tech at prices cheaper than their rivals and are market leaders in some sectors, like the middle weight adventure sector where the 800 and 900 Tiger Explorers beat all competitors on performance, standard fitment electronics and price.
The new 400 singles have become market leaders in the small single sector and are beating south Asian competitors on their own back yard.
The 2025 1200 Speed triple RS is one of only three high performance bikes to feature the latest Ohlins SmartEC3 semi-active suspension, along with the Ducati SF V4S and the Honda Fireblade SP, both of which cost £24,000 - £7000 more than the Speed Triple.
And of course, the Rocket 3 is in a class of one. The largest displacement production motorcycle in the world with the highest torque figure.
Maybe I'm missing something but Triumph doesn't exactly sound like a company that's behind the times and floundering.