Old N' Grumpy
Living Legend
- Joined
- Aug 8, 2015
- Messages
- 3,809
- Location
- North Florida in the Deep South
- Ride
- 2014 Triumph R3R & 2005 Harley FatBoy
Apparently HD has gone to Goldman Sachs to put together $1.67 billion for the offer, and since I've seen $1 billion being the estimated value of Ducati, it seems like a pretty legitimate offer from HD. I initially thought it would be a marriage made in hell and ultimate it would end poorly, but after thinking about it a bit its sounds more and more like a good idea. I know HD failed with Buell and Agusta, but there' something that Ducati has that neither of those names had....millions of cult fans, that are just as into the image of Ducati, as HD fans are into the image of HD. So I've changed my mind, now I'm seeing the purchase as more of one of those marriages where the couples that manage to stay together for a REALLY long time, raise reasonably healthy and successful kids, and die within a week of each other, and all the while screaming a hating each other.
Maybe...if HD doesn't try and do something stupid to the Ducati's. If I was the CEO (I know scary thought isn't it) I would leave the Ducati managment in place to keep doing what they do best...build Ducati's for a profit, enjoy the economy of scale that two companies can offer and see how it goes for a bit before instituting changes. In a nutshell "if it ain't broke, don't fix it".