Harley isn't stupid. Harley is in business to make money and they have done good at it. Their bikes aren't that good in comparison to just about everything else but their marketing is great. They play to certain type of customer base, not all but mostly brand conscious followers. They love the sound and that will change once they water cool them. The company makes more on clothing then bikes. They have the HOG club thing going that many of their customers love. They play to women. The design of the engine is just fine with them and the customers done know or care any different.