Are you POSITIVE it's the fuel pump you're hearing spool up? I had the same symptoms, thought I heard the pump spool up, etc., and after finding the plugs were bone dry I changed out the fuel pump relay and Voila!
I have a thread called Rocket Died back on about page 4 that goes into a little more detail, but on the Roadster there are 3 relays in a row under the left side cover, fuel pump, ecm, fan. Swap first and third relay and give it a try. Relays available at NAPA.
Good luck!