Triumph making a comeback

There's still enormous room for considerable improvement of the dealership network, certified Triumph technician training and with the parts and accessories supply line as well with their approach to customer service overall.

They do seem to be on a sustainable, positive trajectory from a marketing and sales standpoint, but that is almost entirely due to the quality and appeal of their products, rather than due to the complimentary and vitally important factors enumerated above! A heightened emphasis need be placed upon servicing their existing customer base better and to treating new customers as they should be treating loyal, existent patrons.

IMO, Triumph N.A. needs to embrace and enact the core message embodied within Avis' old motto; "We try harder!"
 
Great read and a great feel good article to a newbie Triumph owner like myself. I have grown up around Harleys in the 70's and I always wanted one but I usually bought a jap bike. Honda 550, 750 GW, then Yamahas, 83 and 99 Ventures. When I sold my Venture a few months ago and was looking at Road Kings to fulfill that life long yen for a HD I also looked into the Triumph line, the R3T in particular. I knew I wanted one before I really knew I wanted one, if that makes sense. I was amazed at the fit and finish of the bike. It felt "good", "right" if you know what I mean. After perusing this forum and finally scoring my R3T I knew I had made the right choice in bikes.
 


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