I totally agree that to most people bikes are a commodity item. When I got back into bikes a few years ago I stumbled across my 2005 America with 2800 miles on it for $3500.00. We will not talk about how much I have put it.
Anyway when Ema told me she wanted a bigger bike I walked into the Indian shop and decided I liked the Springfield. Around $24,500.00. I then went to the Harley store and to be honest I was so turned off by all the do not sit on and do not touch signs and the corporate attitude I walked out. (The Indian store asked to see my motorcycle endorsement then offered me the keys to whatever I wanted to ride.
Then i went up the Chicago to check out the Triumph Thunderbird LT and ended up with my 2015 R3T for $14,500.00 out the door.
Not lonely do I think I got the most technology for the kind of bike I was looking for. I also got the best price.
I think Triumph's new line is well placed for new riders. I think they would be wise to put the 900cc in a cruiser and bring it in at a price point of $9,500.00. The Street Twin is an awesome ride.
If they only had a marketing department.