Not much point dangling the carrot then saying that you only supply to your home market, just looking at shock prices is enough to make the average working man choke on his pint!
Now I know my old mum says you only get what you pay for, but really,some of these suspension mods cost almost what I paid for the bike..............
Price conceptions are an interesting subject, when you get past the emotive comments in the marketplace. The market for replacement suspension units in especially the car world is very much conditioned to huge volume sealed for life units that have had ''adequate only, if that '' calibration of their damping characteristics within the boundaries of their relatively unsophisticated internal construction. Low cost material choices, low cost tolerancing , low cost oil, no cavitation precluding gas pressurisation , ad infinitum. The volume of cars made and the ''cross pollination'' of internal and external componentry that is often hidden and doesnt need to look attractive makes it a lot easier and less costly than in the motorcycle world
Of course there are many low cost motorcycle suspension units and many nasty offerings from mainland Asia that deserve no less than contempt for their abysmal performance and quality. Take the oem shocks on the Indian Scout for example, there is absolutely no rebound damping! They shouldnt even be allowed on the road in that state. Again, I defer to the memory of Ralph Nader who exposed such issues.
Fast forward to the pedigree brands such as Ohlins, WP, Penske and Nitron. Careful and higher cost material choices, internal sophistication and close tolerancing. Microfinished gas reservoir bores for a dividing gas pressurisation piston that positively seperates gas and oil. No low cost bladders in a low cost reservoir bore! Moreover a lot of individual time is spent for every model to develop a damping characteristic in combination with spring rate and preload that will deliver superb chassis control and ride quality.
Of course thoroughly engineered and developed pedigree level shocks with superb performance and rebuildability / spare parts availability and commensurate backup will cost a LOT more. The material costs, build costs and development costs are high
Spare a thought then that because the costs are high the inevitable consequence is that end margins get squeezed. Its all very well to decry the purchase cost of pedigree level suspension but take a moment to think that the margin the reseller is making is actually not that handsome. In percentage terms the margins that are made on ''cheap and cheerful'' mass produced and throwaway suspension units are mostly considerably higher
Beer is the same, you only get what you pay for, but for some unexplained reason I dont hear a lot of people complaining about the price of beer, compared to other products???