I went to the Harley dealer today and looked at the new softail line of bikes. Having been a engineer for many years I can tell you HD saved a huge amount of production costs by building one frame shared by nine separate bikes. My conservative estimate is $1,500 on each bike produced. Now did they pass that savings along to their customers? Nope. All these bikes run $20,000, except the sport glide which was $16,000. Harley's problem is obvious, their CEO thinks he is another Steve Jobs and has adopted the Apple marketing philosophy of selling premium products to a limited, upscale clientele (RUBs). There is only one small problem with that, Harley is not Apple, and a motorcycle is not an iPhone. (check out the reviews of Harley's new 2018 model reveal if you doubt that.) The reason Indian is selling so well was their appeal to the regular working man and woman. Harley has turned their back on these folks, the people who made Harley what it is today. I told the sales guy that there was no way I could afford $20,000 for a motorcycle. He shrugged and "yeah" like it didn't matter to him. Its sad to have a company be that arrogant. So Long Harley, and good riddance.