What Kind of Man/Woman Rides a Rocket?

Name sure sounds interesting!
Does it mean kill the red or something?
no kilderouge is a colloquial term standing for the famous or infamous one liter bottle of red wine all frenchmen used to drink whenever they ate a meal as this was basically the most common stuff sold cheaply everywhere in france,for years
 

In OZ we call it Plonk or for the Ladies Chateau Legg oppenah
 

Oh yeah - I see now!
We call that wine "Mad Dog 20-20"!