Joesmoe
IMOKUR2
To be fair, Triumph have a near impossible task: with motorcycle sales falling in general, and particularly worrisome is the zoning out of the young folks (18-39): where do they put limited R&D for maximum return on investment.
Looking at Union Pacific Railroad, for example -- they do not deal with consumers -- yet, they have an active steam program (just about to run for the first time in sixty years the largest steam locomotive ever built
and have two other big steam engines -- all part of their marketing program, in this case for average people who influence politicians on policy that can affect freight railroads).
I suspect, the Rocket will only ever be that kind of niche for Triumph: to create good will and excitement that translates into more sales for Speed Triples, Tigers, and Bonnevilles.
And that will mean the Rocket will only get as little as Triumph think they can get away with, and still generate positive sales for the company - and these are scary times for motorcycle companies.
Looking at Union Pacific Railroad, for example -- they do not deal with consumers -- yet, they have an active steam program (just about to run for the first time in sixty years the largest steam locomotive ever built
and have two other big steam engines -- all part of their marketing program, in this case for average people who influence politicians on policy that can affect freight railroads).
I suspect, the Rocket will only ever be that kind of niche for Triumph: to create good will and excitement that translates into more sales for Speed Triples, Tigers, and Bonnevilles.
And that will mean the Rocket will only get as little as Triumph think they can get away with, and still generate positive sales for the company - and these are scary times for motorcycle companies.
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